4 Social Media Ads You NEED to Get Clients Consistently for Your Service Business

These campaigns are designed to attract, engage, and convert clients at different stages of their awareness and decision-making journey. Let’s dive into the four essential social media ad campaigns you need to succeed.

1. New Clients Promotion Campaign

A New Clients Promotion Campaign is designed to bring in new clients quickly. This could be a special promotion or limited-time offer that incentivizes potential clients to take action within the next 7 days. The goal is to create urgency and drive immediate results. For example, you could offer a discount on your services or a free initial consultation. This campaign is perfect for filling your pipeline with new clients who are ready to try your services.

2. Authority Building Campaign

An Authority Building Campaign focuses on establishing your business as the number one service provider in your local area. This campaign builds relationships with your audience and positions you as the expert in your field. Use testimonials, case studies, and content that showcases your expertise and success stories. The goal is to become the only choice for your target audience by consistently providing valuable and trustworthy content.

3. Retargeting Campaign

A Retargeting Campaign targets people who are already familiar with your business but haven’t yet made a purchase. These individuals have shown interest in your services but need a little more convincing. Retargeting ads remind them of your offerings and provide additional incentives to take action. For example, you could retarget visitors to your website or people who have engaged with your content on social media with special offers or reminders about the benefits of your services.

4. Existing Clients Campaign

An Existing Clients Campaign is often overlooked but incredibly important. This campaign targets your current clients and reminds them of your services. It’s also an excellent way to upsell additional services to your existing clients. By keeping your business top of mind, you encourage repeat business and foster long-term loyalty. Automated upsell campaigns can introduce high-cost services or new offerings to clients who already trust you.

These are some of the campaigns we use with our clients who are selling services, and they work exceptionally well. By covering clients from all awareness levels, you can build a long-lasting business that doesn’t constantly stress over needing new clients immediately—a practice we call "panic marketing."

Want a team of experts to implement these ad strategies in your business? Book a free strategy session here and we’ll send you more info on our services. Let us help you attract, engage, and convert clients consistently with powerful social media ad campaigns.

By integrating these campaigns into your ad strategy, you can create a predictable and scalable system for growing your service business. Don’t wait—start building your client base today with these proven social media ad strategies.